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Joe Coughlin, Publisher
4:13 am CDT May 22, 2019

Cue Sarah McLachlan’s ultimate sad song “Angel” playing softly in the background.

Hi, I’m Joe Coughlin, publisher of 22nd Century Media and lover of all animals. Every day in America hundreds of animals suffer from not being featured in their local newspaper. Dozens were featured in The Tower within the past year, but for hundreds others, publicity never came. 

Will you become an “angel” for these unnoticed animals?

What if all you had to do was take seven minutes out of your day and send a photo and short description in to the editor, Martin Carlino at That’s less time than it takes to get your morning cup of coffee. For one day, we ask that you give that up — or just to have your coffee seven minutes later. 

If we work together, we can save Pet of the Week.

If you can still see through the tears in your eyes, this is nothing more than a masked and shameless plug for one of The Tower’s most popular features, Pet of the Week.

Mostly, Pet of the Week has an extensive backlog of Northbrook pets patiently waiting for their time to shine in The Tower. Every so often, though, the well runs dry. It is one of those times. 

Submitting is simple. Send a photo of your pet — dog, cat, rabbit, fish, lizard, snake, frog, turtle, wombat, whatever — to Make sure to include a few interesting tidbits about your pet — things like name, age, fun facts and hobbies, etc. 

Then, within a week or so, you’ll see your little buddy in The Tower. 

Hopefully no one was offended by my above parody of those emotional TV commercials that raise funds to stop and awareness of animal cruelty. But note, no animals were harmed in the writing of this editorial.

Editor’s Note: This article has been modified and reprinted to fit The Northbrook Tower. It previously ran in The Wilmette Beacon and other 22nd Century Media publications.